You started this because women deserve better than they've been getting. Better answers, better care, better products.
You know your product or service changes things for the women who use it. But getting it in front of the women who need it has turned into a second job, and the money is real now. Every hour and every pound you put into marketing has to count.
Whether you're in perimenopause, pelvic health, postpartum, fertility or any other area of women's health, the challenge is the same: a crowded, noisy market, and a message that has to cut through it.
Guesswork to Growth is for you if…
You've got a clear goal for the next 6–12 months, and you need a marketing plan you can share with investors and that will actually help you deliver it.
You've tried posting more, pitching more, showing up more, and you still don't know what's actually working.
When you describe what you do in your marketing, it doesn't seem to land.
You're about to spend real time and money on a rebrand or a campaign launch, and you want to be sure you've got clear, consistent and compelling messages first.
Three months. Three phases.
Each month builds on the last, so by the end you're not just clearer on your marketing, you have a plan you can run with.
Situation
We'll analyse where your business is right now: who you're really for, the challenges you're facing, and how you sit against your category and competitors. Together we'll find your market sweet spot.
So that you know what’s fact and what’s a guess, and can make decisions with confidence. Get this right and everything that follows, from your messaging to your channels, has solid ground to stand on.
A summary of your market, a clear view of where you fit within your category, and a map of your competitors, including the white space only you can own.
Positioning
We'll clarify your story, your mission and your voice so they really connect with the women you serve. Together, we'll identify what makes you different in a crowded market, and how to communicate the impact you have on your customers.
So that the right people don't just notice you, they choose you, and you can say what you do in a way that lands every time.
Your positioning statement, your core messages and examples of how these are put into practice across your different marketing channels.
The plan
We'll turn your strategy into a practical marketing plan, and start putting it into action. We'll get clear on where to put your time, energy and budget, which channels to prioritise for your audience and objectives, what to say on each, and when. We'll also agree how you'll measure progress, so you know what's working and what to change.
So that you stop spreading yourself thin and start focusing on the things most likely to grow your customer base.
Your marketing plan (priority channels, key messages, timeline, budget split) and suggested KPIs to track.
No moreguessing.
Working with me means:
Knowing your audience beyond the demographics. What she's thinking, feeling, worried about and hoping for, and what she needs to hear before she trusts you.
Positioning that makes the right people choose you, not just notice you.
An actionable marketing plan, built around your business and your growth goals. Not a template, and not a strategy deck that sits in a drawer.
Momentum. You'll know exactly where to put your time and energy.
Hi, I'm Mel.
I've spent 14 years in marketing, mostly inside startups and founder-led businesses, often in the earlier, messier stages. Now I help women's health founders, like you.
I come to this with lived experience too. After the birth of my first son, I was dismissed by the system, and it's something I've never forgotten.
So I know how important it is for your products and services to reach the women who need them. That comes from being really clear on your message, and focusing your time and energy in the right places.
I built Guesswork to Growth because I've seen how much time and money are wasted when the foundational work hasn't been put in place. That matters even more in women's health, where resources are tight. So I've created a 3-month programme to set you up for success.
Or pay upfront for £3,000 (save £600)
Market summary, your place in the category and a competitor map
Positioning statement, core messages and channel examples
Marketing plan and suggested KPIs
Each month ends with something you can use straight away, not just a final document at the end. By month three you'll have it all in one place: a clear view of where you stand, a positioning you can defend, and a marketing plan built to hit your goals.
The return: fewer hours and less budget spent on marketing that doesn't land, and a clear route to the customers you want to reach.
Get started →Questions you might have
I already know who my ideal customer is. Is this still for me?+
Most founders do, at a demographic level. We go further, into what she's thinking, feeling and hoping for, which is what makes your message land.
Will you do the marketing for me?+
No. This is strategy and planning, not execution. You'll leave with a plan you or your team can run, and the confidence to make decisions about it.
How much time will I need to put in each month?+
Around 3 hours a month. I do the bulk of the legwork, so your time goes into our sessions together, plus the odd quick question from me as the work takes shape.
I've worked with a marketer or agency before and it didn't work. Why is this different?+
Three reasons. First, all I think about is women's health, so I already know your audience and your market. Second, we don't skip steps. It's really common to jump straight to tactics, but this programme builds the foundations first, so the tactics actually work. And third, you're working with me, not a team or a junior account manager, and you get my full commitment.
Can I share the plan with investors or my team?+
Yes. It's built to be shared.
What if I'm pre-launch?+
It's worth getting these foundations in place whatever stage you're at, and before launch is a great time to do it. If you're not sure, book a call and we can chat through whether it's right for you.
How do I pay?+
Payment is through Stripe. You can pay monthly, at the start of each month (£1,200 a month for three months), or pay for all three months upfront for £3,000.
Ready to stop guessing?
Start your 3 months today, and leave with a clear, actionable plan for growing your customer base.
This repeats the promise from the top of the page, so the page opens and closes on the same outcome.
Got questions? Book a free discovery call with Mel
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